B2B website and online business services
Be easier to find.
Easier to understand.
Easier to choose.
Your business deserves more than a better-looking website. I combine business insight, competitor research, content development and professional website design to create an online presence that supports the business behind it.
For tourism, hospitality, experience and selected professional service businesses.
Business insight
Clear services.
Confident choices.
Content + structure + design
The real problem
A new design cannot fix an unclear business message.
Many websites contain the right company name, services and contact details, but still make customers work too hard to understand the offer.
What does the business offer?Which service should I choose?What is included?Why should I trust this company?What should I do next?
A more modern appearance can help, but it will not solve unclear content, confusing navigation or a weak customer journey. Better Seen Online begins with the business—not with a template.
How I help
More than a website redesign
A strong online presence brings several elements together. I help review, clarify and improve the complete customer experience.
Business and competitor insight
I look at the business, its customers, services, prices and relevant competitors before deciding what the website should become.
Content and structure
I help decide what the website should say, how services should be explained and how information should be organised.
Website design and development
The findings are turned into a professional, responsive website where the design supports the message and customer journey.
Connected online presence
Where relevant, the website is connected more clearly with Google, reviews and social channels so customers see consistent information.
Who it is for
Real expertise deserves a clearer online presentation.
Better Seen Online is designed for owner-managed businesses that provide a valuable service but do not have a large internal marketing or website team.
- Your website no longer reflects the quality of the business.
- Customers ask questions that should be answered online.
- Services, packages or prices are difficult to understand.
- You need help with the content as well as the design.
B2B services only. Private consumer projects are not accepted.
My process
A website process that begins with your business
You should not need to manage a designer, developer, copywriter and business adviser separately.
- 01
Understand
We discuss your business, customers, services, challenges and objectives.
- 02
Research
I review your existing online presence, selected competitors and customer questions.
- 03
Define
We agree on the structure, messages, priorities, functionality and scope.
- 04
Create
I develop the content, customer journey, visual direction and website.
- 05
Improve
The website is tested, launched and prepared for future improvements.
First case study
Mermaid Divers Aruba: More than a visual redesign
The project required a detailed review of dives, packages, courses, prices, booking information, website structure and competitors before the new website could be created.
- Restructuring services and pages
- Clarifying prices and inclusions
- Developing and rewriting content
- Improving the customer journey
Existing website screenshot will be added after approval.
Final redesigned website screenshot will be added after completion.
PLB
Professional portrait to be added
20+years of product, commercial and customer-focused experience
Founder-led
Commercial thinking behind every website
I am Peter Lagrange Bjerre, founder of Better Seen Online.
My background includes approximately 20 years of product, commercial and customer-focused work. Much of my career has involved understanding complicated services, identifying customer needs and turning information into clearer propositions.
I also have international experience from the diving and tourism industry. Better Seen Online brings these areas together through commercial thinking, structured research, content development and practical website production.
You work directly with me throughout the project.
Lower-risk first step
Not sure whether you need a new website? Start with a review.
An Online Business Review examines your website, selected competitors, service presentation, content and customer journey before you decide what to rebuild.
- What is already working
- What is unclear or missing
- Which improvements should come first
- Whether a redesign is necessary
Begin with a conversation
Does your online presence reflect the quality of your business?
You do not need a finished brief. Tell me about your business, your current website and what you believe could be improved.